Marketing wk 2 Essay Example | Topics and Well Written Essays - 1250 words

Marketing wk 2 - Essay Example Price: Price plays equally a crucial part in product marketability. Pricing of products depend on their availability. If a product and its types are easily available in the marketplace, its pricing would be elastic, which means the unit sales would rise or fall with the change in its price. In comparison such products that are scare in availability but have robust demand would exhibit inelastic pricing behavior, which means product sale won’t be impacted with any fall or rise in its price (Jones, 2007). Place: A product can be made available through different distribution mediums such as retail outlets, via mail, through download from the internet, on a ship or any easily deliverable platform. The speed of making products available and choices for ordering a product offered to customers can affect the sales volume as per the facilities offered by the seller (Jones, 2007). Promotion: Promotion is related to any medium used for finding market for your products. Advertising, publ ic relations, point-of-sale displays, and word-of-mouth promotion are all different promotional tools. Promotion brings the prospective buyers and sellers closer to clinch the deal. Budget decides a promotional strategy for the kind of product being sold and availability of that promotional medium (Jones, 2007). Understanding the marketing mix is as relevant today as it was in the past. It is the marketing parameter to test the working of all the bases in a marketing initiative (Jones, 2007). Company Introduction Coca-Cola Amatil Limited (CCA) is a big soft drink company in the FMCG industry sector that produces many types of soft drinks in Australia. Its products are Coca-Cola, Diet Coke, Powerade Sportswater, Disney Cordial, Fruita, Fruitopia 100% Fruit Juice etc., including bottled water â€Å"Mount Franklin† that has been available since 1991. Mount Franklin is pure spring water without adding any flavour into the water, taken from beneath the ground, travelling through r ock layers of three natural sources in Australia; 1. Mount Franklin (Victoria) 2. The central Cost (NSW) 3. Perth region (Coca-Cola Amatil Ltd [CCA], 2003). CCA has been using the marketing mix tactics for all products, particularly Mount Franklin. Marketing Mix Tactics of CCA 1.1 Product Tactics 1.1.1 Product Quality The most important tactic, which CCA uses to satisfy their customer, is the product’s quality. As tap water can be used for drinking, and there is a rival such as H2go, CCA has become more alert on their product quality. The benefit of Mount Franklin, which CCA provides to customers, is the quality of still water. It means that customer can be sure on health grounds when they get fresh clean water, which is Mount Franklin (Griffin, 2004). As being fresh, clean and healthy is the significant image of the product, CCA has to ensure the water quality of the source of still water. CCA has appointed a professional hydrologist expert scientist to study the aquifer, th e layer of rock or sediment which carries the water and looking at the quality and quantity of water available (Griffin, 2004). Moreover, CCA is not depending solely on the nature to guarantee the purity of the water. Therefore, Mount Franklin water is passed through

Old City of Jerusalem and Its Walls Essay Example | Topics and Well Written Essays - 1750 words

Old City of Jerusalem and Its Walls - Essay Example Considering the different plants and animals that are found in the region and their species being very rare, it can be understood that these living organisms involve a biological interrelationship between them. Hasson also mentioned in his article that carnivorous animals are also observed in the areas. These facts throw light on the dependence of one organism on another for their living that gives rise to the interrelationship between them. While carnivorous animals would feed on other smaller animals or organisms, these animals would feed on the different varieties of plants found in the region. Thus, the old city of Jerusalem and its walls reflect on the biological diversity available in the region and the biological interrelationships that they have between them.Considering the different plants and animals that are found in the region and their species being very rare, it can be understood that these living organisms involve a biological interrelationship between them. Hasson als o mentioned in his article that carnivorous animals are also observed in the areas. These facts throw light on the dependence of one organism on another for their living that gives rise to the interrelationship between them. While carnivorous animals would feed on other smaller animals or organisms, these animals would feed on the different varieties of plants found in the region. Thus, the old city of Jerusalem and its walls reflect on the biological diversity available in the region and the biological interrelationships that they have between them.... While carnivorous animals would feed on other smaller animals or organisms, these animals would feed on the different varieties of plants found in the region. Thus, the old city of Jerusalem and its walls reflect on the biological diversity available in the region and the biological interrelationships that they have between them. Human Intrusions Threatening the Area: The old city of Jerusalem and its walls are encountered severely with the threats arising from the intrusions from human beings. This is primarily because the status of the city is not known and there lies no general agreement as far as the political power is concerned. Thus there are claims from different power for the control of the city. These claims and differences have led to threats of devastation for the city. The resultant urban development leading to human intrusions throw light on the deterioration that the city encounters in the midst of the power claims. The conservation power of the city gets affected as a consequence of such activities (Old City of Jerusalem and its Walls, 2012). UNESCO has been performing its role in this regard trying to bring about the necessary rules and principles that can rescue the city and its heritage properties as well as the lives of the living organisms making their abodes in the abandoned regions of the city (Old City of Jerusalem and its Walls, 2012). Thus it can be realized that while human beings have the tendency to bring control on the city of Jerusalem intruding and creating threats for the city, threats also arise for the flora and fauna that have found their residence in the old city and its walls. This is indeed a matter of great concern since if protective measures cannot be taken, the rare species might be found to become extinct.